Supercurricular

Tuesday, 7 May 2024

Audience Research - Focus Group

Subjects from the primary audience:

Name: Allegra Li

Age: 16

Occupation: Sixth-form Student

Psychometric group: Aspirer/Mainstreamer

What are your interests and hobbies?: Music, fashion, musicals, and pop culture.

What are some of your favourite films?: My Neighbour Totoro (1988), Oceans 8 (2018), Howl’s Moving Castle (2004), and Mamma Mia (2008)

What’s your opinion on 80s pop culture?: “I like the general aesthetic of the 80s, especially the fashion!”

What’s your favourite song?: Long Live by Taylor Swift

What’s your favourite music video?: Lover by Taylor Swift

What’s your music taste?: “My music taste is a mixture of everything. I especially love classical music due to my musical roots, but I also really enjoy mainstream female pop stars like Taylor Swift. I also like music from films as well as jazz.”



Name:
 Amelia Beth

Age: 16

Occupation: Sixth-form Student

Psychometric group: Mainstreamer

What are your interests and hobbies?: Sports, especially hockey, piano and reading.

What are some of your favourite films?: Ready Player One (2018), Parent Trap (1998), Nerve (2016), Top Gun (1986) and Top Gun Maverick (2022)

What’s your opinion on 80s pop culture?: “I listened to a lot of 80s music growing up thanks to my parents, so the music has a special place in my heart.”

What’s your favourite song?: You Can’t Catch Me Now by Olivia Roderigo

What’s your favourite music video?: Smooth Criminal by Michael Jackson

What’s your music taste?: “When I’m studying, I like listening to jazz and Taylor Swift. I like lots of mainstream pop like Dua Lipa and Olivia Roderigo, whatever’s on the radio basically. My parents play a lot of 80’s music at home, like Guns and Roses and Kate Bush, so I like listening to that too.”



Name:
Saskia Haas-Lee

Age: 17

Occupation: Sixth-form Student

Psychometric group: The Reformer

What are your interests and hobbies?: Musical theatre, fashion, music, video games, making jewellery, and watching movies.

What are some of your favourite films?: Kiki’s Delivery Service (1989), Footloose (1984), Singing In The Rain (1952), and The Half Of It (2020)

What’s your opinion on 80s pop culture?: “I really like 80’s movies, most of my favourite movies like My Neighbour Totoro and The Shining are from the 80s.”

What’s your favourite song?: Glue Song by Beabadoobee

What’s your favourite music video?: Because I Liked A Boy by Sabrina Carpenter

What’s your music taste?: “I like a lot of pop and indie music, as well as some R&B and dance music! My favourite artists are Sabrina Carpenter, Renee Rap, PinkPantheress, Laufey, and Beabadoobee. But, I like lots of different music style, and  have listened to some hip-hop, rap and metal in the past too.”


Name: Billy Taylor

Age: 25

Occupation: London Underground station staff

Psychometric group: The Explorer

What are your interests and hobbies?: Photography, nature, hiking and LEGO.

What are some of your favourite films?: Raiders of the Lost Ark (1981), The Naked Gun: From the Files of Police Squad! (1988), Tomorrow Never Dies (1997), and The Lego Movie (2014) 

What’s your opinion on 80s pop culture?: “I like the heavier music from the 80s like the metal and rock. I’m not really too keen on the fashion but I really like the movies.”

What’s your favourite song?: Twilight of the Thundergod by Amon Amarth

What’s your favourite music video?: Steel Commanders by Sabaton

What’s your music taste?: “My music taste is predominantly metal, I enjoy most sub-genres of metal such as black metal, death metal, folk metal, and power metal. I do also enjoy different rock genres, especially 


Subjects from the alternative secondary audience:


Name:
 Julie Taylor

Age: 50

Occupation: Exams officer

Psychometric group: The Succeeder

What are your interests and hobbies?: Reading, watching TV, gardening, and spending time with family.

What are some of your favourite films?: Dirty Dancing (1987), Thelma and Louise (1991), The Shining (1980), and Boiling Point (2021)

What’s your opinion on 80s pop culture?: “It was a fun, bright period of time. I really like 80s rock and pop.”

What’s your favourite song?: Keep The Faith by Bon Jovi

What’s your favourite music video?: Club Tropicana by Wham!

What’s your music taste?: “I mainly listen to soft rock and pop from the 80s and 90s, like Bon Jovi, Depeche Mode, Simple Minds, and George Michael.”



Name:
 Teresa Haas-Lee

Age: 52

Occupation: Emergency Call Handler

Psychometric group: The Mainstreamer

What are your interests and hobbies?: Music, movies, singing, and going out with friends.

What are some of your favourite films?: Serendipity (2001), The Holiday (2006), Calamity Jane (1953), and Ferris Bueller’s Day Off (1986)

What’s your opinion on 80s pop culture?: “Being a teenager in the 80s, I have fond memories of that time. It was interesting seeing how the fashion and music has come back recently.”

What’s your favourite song?: You’ve Got a Friend by James Taylor

What’s your favourite music video?: Club Tropicana by Wham!

What’s your music taste?: “I like soul, Motown, rock, r&b, pop, and lots of other genres. I listen to a variety of different artists as I like all different types of music. But my favourite artists that I’ve seen live are Luther Vandross, Black Eyes Peas, Take That, Will Young and Lamar.”



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