A primarily 16 to 25-year-old middle-market audience that likes to be entertained.
16-25:
16 to 25-year-olds are categorised as ‘Gen Z’, who are also known as ‘digital natives’. Most of this age range commonly use social media as a part of their daily lives, and so I will make sure to utilise this as a part of my website. Recently, there has also been a resurgence of older ‘retro’ decades (like Y2K) popularised by this generation, and so this demographic would appreciate an 80s dedicated music video despite not being born in this decade, especially with the popularity of shows like Stranger Things.
Middle-market:
A middle-market/class audience are those who are well educated, meaning they have well-paying jobs and therefore a good income (but not high enough to be considered upper-class). This would be best described as a BC1 audience. Due to their higher income, this demographic can afford to have a higher media literacy and so would be more aware of pop culture references, which matches well with my music video as I plan to utilise pop culture intertextual references throughout. Also due to their higher income, a middle-class audience would be more likely to spend money on merchandising and tour tickets, which will be something I will bear in mind when it comes to creating the website for my NEA.
“Likes to be entertained”:
For an audience who “like to be entertained”, I plan to have a music video that splits between performance shots of the band and an entertaining narrative that references 80s film and pop culture, especially the popular film ‘The Breakfast Club’. This audience would appreciate these pop culture references as they would provide satisfaction when recognised. I also plan for my music video to have a generally high-energy atmosphere which will connect with an audience who like to be entertained.
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